The coolest building in Tyler has trees growing in it. If you’re like me, you’ve seen it before. If you’ve lived in or visited the Salvation Army, you might have stumbled upon it. Otherwise the area is probably one big blank spot on your mental map of Tyler.
Check it out on Google maps. I first found this building years ago while exploring North Tyler. When I found it, I couldn’t believe I was in the same city. It was one of those”WHAT IS THIS” moments that I have on occasion. From the road, the building is impossible to understand. The first think you notice is that it’s huge, old and derelict. The outside of the building is this weird cross between a Tex-Mex Restaurant stucco façade and a 1900s industrial frame. The primary door (right) is relatively ornate for an old ice house and a reminder that there was a time when people cared about details. From what I can tell, besides the materials there is also nothing really uniform about the design. Which is perfect. Buy this brownfield. It could be literally be the coolest “whatever you want” in Tyler.
Because the space has the potential for such a wide variety of uses, I decided to choose my five favorite options. Four are long-term options and the fifth one is my “Hail Mary” option that would at least create some temporary attraction and breathe new life into the space.
Option #1: Concert Venue. You could do this tomorrow! All you would have to do is secure the area, hang a light canopy from the walls, spray some Roundup, and get an electricity hookup. The actual venue would be housed in the cavernous great room (left). It 
is reminiscent of an industrial cathedral with rusting machinery, an I-beam frame, and a large floor space. Recently, I walked into the space and got that sense of wonder I get when I see something that was once great. When you first walk into the space (beware of the three dogs that chased us out … seriously), you feel a sense of grandeur that can only come from an old factory brownfield. Instead of supporting the ceiling, the old steel beams rise into the air to the sky itself. There is some leftover from the industrial era, but otherwise most of this great room has been cleared away making it a perfect place to set up chairs and blankets for a life concert under the stars.
Option #2: Artist Collective and Gallery. This idea incorporates the mission of “creative placemaking” which seeks to attract creative people to improve a building or neighborhood. This plan would incorporate two parts: A retrofit of the great hall into a gallery and a renovation into the rest of the building into studios and apartments. For the great hall, imagine The Tate Modern on a significantly smaller scale. It would be industrial, expansive and equally stunning. With a glass dome spanning the distance between the walls and a canopy of lights it would be the coolest art space in Tyler. The great hall was made to showcase art. The two-story southern half of the building (pictured below) is large enough to fit 20 or so studios for local artists who desire an inspirational setting for their projects. I’ll admit this section needs a lot of work, but someone with a vision and some money could invite the right people to make it an incredible success.
Option #3: Urban Farm and Fresh Produce Market. This project could be a particularly good fit because the entire lot includes both a large amount of land and a large building on the street. The land surrounding the building could be an excellent urban farm and garden. There’s enough room to grow crops as well as concept gardens for visitors. This vacant land is currently being 
used for auto repair, but I don’t think there much physical infrastructure associated with the shop. The owner of the business (and the dogs) would probably be able to find another vacant lot in N. Tyler … I can think of a few. If the land were converted into a farm and garden, the building itself would be converted into greenhouses, market space and apartments for the farming community. In contrast to the current farmer’s markets in Tyler, this would be a permanent space completely devoted to the growing, sharing, and selling of good food. In addition, the location of this farm would be strategic in connecting the surrounding neighborhoods with fresh vegetables and weekly workshops on nutrition, agriculture and entrepreneurship.
Option #4: Offices for an Urban Development Firm. Usually, it takes a very creative and ambitious firm with a lot of money and confidence to retrofit something like this building. As such, it would be the perfect flagship for a pioneering architectural firm in Tyler. Is there one? I’m not sure, but if there is one I would consider applying for their first entry-level job in this new space. As a flagship, it would highlight the firms ability to critically analyze the historical significance and current condition of a space and produce successful adaptive reuse solutions. There are already people doing this sort or work in Tyler, but I think they need to join forces, gather investors and convert this building. With representatives from real estate, landscape architecture, architecture, engineering and planning, this new firm could be a regional presence.
Hail Mary Option: Host a Regional Mural Conference! My last-ditch effort to start using this space is simply this: Invite artists from all over Tyler and East Texas to come for a weekend of live music, street food and live mural paintings on the property. What is now old and grey could find new life with creative people and for a moment everyone would catch a glimpse of the buildings full potential.
Check out my other Tyler projects at my Tyler, TX page!
p.s. I’ve heard the building is overpriced, but if you’re up for a challenge call Five-Star Reality at 903-561-2200. I’m sure they’d be happy to show you around.
Highways and Hallowed Halls 