Lighter Skin

One of the more surprising aspects of my research into Richmond newspapers was the sort of stuff I found in the Afro-American (Now the Richmond Free Press). My primary research interest, the story of a highway being build through Black neighborhoods, was hardly covered. In addition, I didn’t find the “Black is beautiful” perspective of Marcus Garvey and his contemporaries. Instead, I was devastated to find ads such as this one to the right promising lighter, softer skin. I share it because, like me, you may not have known that this ad existed in 1950s Richmond. I share it so that we all can have a tiny connection to the past.

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2 responses to “Lighter Skin

  1. People’s perceptions can be so warped based on societal pressures. Unfortunately, the promotion of lighter skin is still very much alive today http://www.skincaretalk.com/t/27929/skin-whitening-lightening-in-south-korea
    check out the other respondents in the forum btw

  2. Wow that’s so interesting. I didn’t expect that at all … from America in the 1950s to South Korea in the 2000s

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